Peso Pluma Net Worth: Rising Star of Regional Mexican Music

Peso Pluma is a Mexican singer who has a net worth of $20 million. Peso Pluma has released the studio albums “Ah y Qué?” (2020), “Efectos Secundarios” (2021), and “Génesis” (2023). “Génesis” reached #3 on the “Billboard” 200 chart and #1 on the “Billboard” Regional Mexican Albums and Top Latin Albums charts, and it was certified 2× Platinum+Gold in Mexico and Platinum in the U.S. His singles “AMG” (with Natanael Cano and Gabito Ballesteros), “Ella Baila Sola” (with Eslabon Armado), “La Bebé” (remix) (with Yng Lvcas), and “Peso Pluma: Bzrp Music Sessions, Vol. 55” (with Bizarrap) reached #1 on the Mexico Songs chart. In April 2023, eight of Pluma’s songs were on the “Billboard” Hot 100 chart at the same time. As of this writing, Peso is Mexico’s most-streamed artist.

Who is Peso Pluma?

Peso Pluma is a Mexican musician who has breached several peaks to attain an enchanting profile in the music world. His unique blend of several crafts, including his rhythms, also has earned him prominence. Since debuting in the music field, he has become a superstar.

Peso Pluma Early Life

Peso Pluma was born Hassan Emilio Kabande Laija on June 15, 1999, in Zapopan, Jalisco, Mexico. Peso grew up in Guadalajara, and he learned to play the guitar when he was 15 by watching YouTube videos. He told “Billboard” magazine in 2023, “Ever since I was a kid, I would write down my emotions because it was like therapy for me. I used to have a diary and my friends would make fun of me — because that’s considered ‘girly’ — but it worked for me. That’s where I’d write how I was feeling, then I realized some stuff would rhyme. I kept practicing and became better with time.”

Peso Pluma Music Career

In 2020, Peso released the live albums “Disco en Vivo” and “Disco en Vivo, Vol. 2” with his cousin Roberto “Tito” Laija Garcia (aka Tito Double P) on the independent record label El Cartel de los Ángeles. Pluma released his debut studio album, “Ah y Qué?,” in April 2020, and it featured the single “Relajado Voy” (with Decreto Real). His follow-up, 2021’s “Efectos Secundarios,” included the singles “Mil Historias” (with Hector Rubio), “Con Dinero Baila el Perro,” and “Lo Que Me Das.” That year Peso also released the non-album single “Por Las Noches,” and on the “Billboard” charts, it reached #4 on the Hot Latin Songs chart, #5 on the Mexico Songs chart, #16 on the “Global 200” chart, #20 on the Ecuador Songs chart, #21 on the Bolivia Songs chart, and #28 on the Hot 100 chart. In 2022, he released several successful non-album singles: “El Belicón” (with Raul Vega), “Siempre Pendientes” (with Luis R Conriquez), and “El Gavilán” (with Luis R Conriquez and Tony Aguirre). “El Belicón” reached #34 on the Hot Latin Songs chart and was certified 8× Platinum (Latin) in the U.S. and 3× Platinum in Mexico. “Siempre Pendientes” peaked at #9 on the Mexico Songs chart, #11 on the Bubbling Under Hot 100 Singles chart, and #27 on the Hot Latin Songs chart and went 5× Platinum (Latin) in the U.S. and 4× Platinum in Mexico. “El Gavilán” reached #15 on the Mexico Songs chart and #34 on the Hot Latin Songs chart, and it was certified Platinum (Latin) in the U.S.

Peso Pluma Brand Collaborations and Social Media Influence

Beyond music, Peso Pluma has forged brand partnerships and endorsement deals. With millions of followers on social media sites like Instagram and TikTok, Peso Pluma has had offers from brands to work with him. Such deals plus merchandise sales have contributed significantly to his net worth. Social media has helped Peso Pluma promote his music and makes him more marketable. His edgy fashion style, often incorporating streetwear and high-end labels, has made him a style icon for younger fans, further increasing his appeal.

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Peso Pluma House and Cars

Peso Pluma is a very famous Mexican  celebrity, who is known for his achievements in the music industry. For him, success came quickly and fast, though he has done a lot of hardships for it. He currently resides in Mexico, where he owns a beautiful house. He also owns properties in America. Peso Pluma has plenty of cars, as he is a well-known car enthusiast. He has cars like Porsche, Jaguar, Range Rover, etc., In his collection.

Peso Pluma El Chapo Controversy

Pluma also collaborated with Luis R. Conriquez on the song “Siempre Pendientes,” which sparked controversy amid how he glorified drug lord Joaquín “El Chapo” Guzmán.

Linking his songs to controversies and sagas, he released a music video on YouTube where he held rifles in the desert encircled by a large crew. The music video garnered over 2 million views; however, it was deleted from the platform three days later over the saga it caused.

The cancellation didn’t stop him from expanding his cycle as he performed live with an image of El Chapo projected on a screen via his grand. As expected, he received vast criticism from concerned civilians for promoting drug trafficking with his music.

Peso Pluma Awards and Nominations

Pluma earned a nomination for Best Regional Mexican Music Album (Including Tejano) for “Génesis” for the 2024 Grammys. In 2023, he earned more than 20 “Billboard” Latin Music Awards, winning eight of them: New Artist of the Year, Hot Latin Songs Artist of the Year, Male, Regional Mexican Artist of the Year, Solo, Songwriter of the Year, and Regional Mexican Song of the Year, Hot Latin Song of the Year,  Hot Latin Song of the Year, Vocal Event, and Streaming Song of the Year for Ella Baila Sola” (with Eslabon Armado). In 2023, Peso won an MTV Europe Music Award for Best New Act and received a Best Latin nomination, and he earned an MTV Millennial Award for Reggaeton Hit for “La Bebé”(Remix), which he shared with Yng Lvcas. That year he also won Premios Juventuds for Artist of the Youth – Male, New Generation – Regional Mexican, Best Regional Mexican Song for “Ella Baila Sola,” Best Regional Mexican Collaboration for “PRC” (with Natanael Cano), and Best Regional Mexican Album for “Sembrando.” Pluma has won a Premios Tu Música Urbano for Remix of the Year for “La Bebé” (Remix) as well, and he earned MTV Video Music Award nominations for Best New Artist, Best Latin for “Ella Baila Sola” and Song of Summer for “La Bebé” (Remix).

Peso Pluma Personal Life

Pluma broke up with his girlfriend, Nicki Nicole after she publicly announced their relationship dissolution on social media. Shortly after, the singer was allegedly caught hanging out with another woman. Upon the breakup saga, Pluma didn’t hesitate to continue with his career and release hit songs that continued to add to his streaming numbers.

FAQs

Who is Peso Pluma?
Peso Pluma is a Mexican singer-songwriter known for blending regional Mexican music with urban styles, becoming Mexico’s most-streamed artist.

What are Peso Pluma’s biggest hits?
His hits include “Ella Baila Sola,” “La Bebé” (Remix), “AMG,” and “Por Las Noches.”

What awards has Peso Pluma won?
He has won multiple Billboard Latin Music Awards, an MTV Europe Music Award, and several Premios Juventud.

What is Peso Pluma’s net worth?
His net worth is estimated at $20 million.

Does Peso Pluma own luxury assets?
Yes, he owns properties in Mexico and the U.S. and has a luxury car collection, including Porsche and Range Rover.

Conclusion

Peso Pluma has emerged as a groundbreaking artist in the Mexican music scene, blending traditional and urban sounds to captivate a global audience. Despite controversies and personal challenges, his impressive achievements, chart-topping hits, and widespread influence cement his place as one of the most prominent figures in contemporary music. 

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